Customer Centricity
Real-time Customer Centricity, essential to service the customer in the modern era of banking.
AG|Capital's Customer Centricity Module provides our clients with a range of Total Customer Book analytical tools to support the collection and aggregation of critical customer information during the process of distributing Investment products, giving a greater understanding of the customer’s needs.
This plays a key role in recognizing the ‘relationship’ each customer has with the Private Bank and reflects this relationship in numerous facets of the Bank’s services that would not be captured by a traditional CRM solution.
For example, a traditional CRM solution will capture details about the Investment Products purchased by a customer, however will not capture the number of quotes provided before an Investment Product is purchased. Real-time Customer Centricity captures quote histories as a key data point to tailor customer margins for pricing and product recommendations.
Armed with this valuable customer insight - your Wealth Advisors will be tooled and prepared for any client engagement and enable your bank to differentiate through superior service.
